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Thursday, July 2, 2009

A new keyword tool

One of the most important factors that Search Engine Optimization works on is the keyword it uses to optimize the webpage. If the keywords are not chosen intelligently then perhaps there are chances that you waste a lot of your time and money.

If one chooses a keyword that has very low traffic, the number of visitors will be on the lower side and if you chose keywords that are often used, then achieving a high page rank will be a mammoth task and will consume lot of time. If the keywords are so chosen that the visitors misinterpret it for something else then the conversion rates will be low.

So it is very much imperative to chose a key word that will help with the optimization purpose and for that there is a new tool that provides list of unique keywords as quickly as possible.

This new IBP keyword tool, when typed in a keyword, pops out number of related keywords with useful information about them.

  • It shows the keyword suggestion for the typed in keyword.

  • It shows the number of searches on Google for different related keywords

  • It shows the number or results on Google search for various related list of keywords

  • It shows the keyword index efficiency (KEI).

This tool claims to use the unique keywordindex.com database that cannot be used by any other keyword tool on the internet. This database contains more than 38 million unique English keywords and 20 million unique German keywords.

It uses some kind of advanced algorithm that estimates search result on Google search for various keywords.

This tool will also help you find keywords in 13 different languages and their database contains suggestions from Google, Amazon and Youtube also.

This tool will help in more than one way to optimize your website and here at LivehelpIndia we have experts making use of such keyword tools to optimize your website and conceive the best results.

New Google penalty

In a webmasters forum, an anomaly has been detected in the search results of many websites. Many websites have been penalized by Google and the reason is yet not known for sure. There are some suggested reasons that were discussed in the forum but nothing is for sure.

The usual analysis showed no change in the websites, for example website which was more than 2 years old has the same number of inbound links and the page rank of the site was also the same, but has been penalized by Google. Something similar happened with another website which was more than 10 years old.

The possible reasons are mentioned below:

If the owner uses spammy methods on another of his domains then Google will penalize both of his websites, since Google has more than one method to determine the website’s owner even if the websites are not linked to each other. Google can use the WHOIS information and Google account to determine the owners.

One other reason is that your website links to other spam sites without your consent. Sometimes website widgets, counters and other plugins automatically add invisible links to other site and you may not be aware of this fact.

The server you’re using could be hacked and so there could be a link in your website that may not be wanted. (Link checkers tool can be used to fix or remove broken links)

One of the most probable theories was that of using paid links. Since Google is not a very good fan of paid links, it is advisable not to use paid links. It seems that there are number of hacked .edu servers that host websites in which these links appear.

If using paid links can really drop the page rank of your site then your competitors can use this concept to buy paid links for your site and in the process drop your page rank.

It is believed that Google is working on their paid links filters and that the reason for this absurd anomaly is hacked .edu domains. Therefore it is advisable not to use paid links, rather to use quality organic links.

This clearly states that optimization requires a new level of understanding and all the SEO’s need to be updated with the current happening around them. ‘LiveHelpIndia’ provide services to hire dedicated SEO’s to fulfill your needs and provide you with quality services.

Wednesday, July 1, 2009

Top 8 ways to gain Google’s trust

Optimizing your web content is not enough to be there on the first page of Google’s search result. If Google is the search engine for which you intend to have a high page ranking then perhaps you need a little more than optimization. The trust with Google can provide you that little more.

It is often seen that some websites, almost irrespective of what they publish, always get higher rankings than other websites. Even when the other websites optimize their content in a better way, their page ranking hardly improves. It is because of the trust level that a website has with Google.

Google will always avoid spam sites or something that looks like one. So it is important that you make Google’s search algorithm realize that your website is genuine and you plan to be in the business for a long period of time.

Some ways you can build up nice relationship with Google are mentioned below.

  1. The domain name you use for your website is important. The older the domain name, the more Google knows about it. So it is recommended that if you start a new company, buy a related domain which is already present and has a good trust level with Google. If not then buy the domain name with a renewal time period of 2 years, to show Google that the domain will be used for genuine business purpose.

  2. Do not always opt for top level domain name such as .com or .net; rather use domains that are well known in your country.

  3. Avoid using hyphens in your URL’s since they make the URL look spammy.

  4. Make sure that your cpmplete contact information is provided on your website and not just the email address. More the information about your company found, more likely that Google will consider your website genuine.

  5. Your website should also contain privacy policy and terms and condition. These should be linked from your sitemap.

  6. Do not use gateway pages since they drop the quality level of your website and consequentially the trust level with Google. The visitors are also annoyed by the gateway pages, since that is not where they intend to go.

  7. If possible try to limit the HTML code of your page below 100KB, since it will be easy for Google to crawl the page. Also keep updating the page so as to make it look dynamic and in a working condition.

  8. Avoid using automatic linking schemes, since it would look suspicious to Google if on a particular day you have 2000 inbound links. Do not use paid links; simply because Google does not like paid links and may penalize your page.

If you are successful in achieving good trust level with Google then it becomes easier to achieve better page ranking. This does not mean that your page no more needs optimization. Regular optimization is very necessary.

At LivehelpIndia we help out clients with such issues. Our clients can hire dedicated SEO’s who will help you to achieve your target faster and hence giving a boost to your business.

If your conversion rates are low then your SEO is inefficient

It is great to have your website on the first page of Google’s search; at least to begin with. But it would hardly matter at a later stage when your visitors don’t get converted onto customers. It is not just enough to be there on the first page of the search. Say if you have a high traffic but only one out of 100 visitors gets converted, then probably to get two customers you need 200 visitors. The fact is, it is much easier to get more customers than to increase the number of visitors.

Some of the ways you can increase the number of customers (conversion rate) is to optimize the website in such a way that visitors get what they want without making them work too much to find what  they want.

If the traffic is channelized to relevant pages then the optimization works in your favor. For example, if a visitor clicks on your Google AdWords for the search ‘PHP programmers’ then instead of directing him to the home page of your website, direct him to the page where he can get all the information about hiring a PHP programmer and the page should also allow the visitor to hire the programmer then and there itself. This concept also applies for the traffic your website generates through regular searches.

Use tools to analyze the bounce rate of you websites pages. If found that certain pages have higher bounce rate then perhaps you need to make relevant changes to the page to cease the bounces. This automatically helps in increasing the conversion rate. The tools will also help in analyzing other problems such as pages having ‘404 not found’ error.

The visitors usually don’t browse through multiple pages of your website, so it is insisted that all the pages where the visitor is expected to land on has a call to action. This will help him understand your website’s portfolio in a better way and he does not need to browse other pages for that.

LivehelpIndia provide SEO’s who understand all the concepts mentioned above and work according to the needs of the clients. We have experienced SEO’s and provide services to hire SEO’s to help you with your website promotion and conversion rate. You can always be in touch with the SEO’s through instant messenger services and let them help you in a better way. A better communication between the client and the employee often conceives efficient results.

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