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Sales management is the administration of the personal selling of the company's marketing program. Sales management focuses on the planning, implementation and control of the sales program of the company business which involves a number of activities as well. Sales are the important because it decides the success of the business. But sales cannot be achieved without any marketing which decides the value of the product. Marketing comes first which ultimately measure the task of the sales and identify the customer behavior. If a customer doesn't need anything then the sales cannot occur which decides the future of the company.
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- The companies must also offer the free samples as a method of the promotion to the new products at the retail stores to keep a friendly relation with the customers which would directly increase the sales of the company. It should also be executed in a technical manner because if not done rightly it can cause loss to the company. Another policy to increase the sales of the company is the proper campaigning that effectively manage and receive the great benefits. Campaigns are regarded as the best tools which give the maximum benefit to the company.
- The more important part of the company to increase the sales is the implementation of a proper business plan which will forecast the sales. It makes clear about the other future plans the company may take and decides the budget of the company as well as its market value. To increase the sales sales force manager works on the plans to produce the capital profit with the market mix strategies that determine the position of the company with the existing markets.
- Designing the territories and allocating the sales is very important as it motivates the sales force to a achieve company's goals. It also reduces wasteful overlap of the sales efforts and allows each sales-person of the company to get the maximum coverage of the company. Besides this the markets and industries are another chief environmental factors that influence the sales management process.
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