AN IT DISASTER- APPLE IPHONE 2.0 STOLEN IN BELGIAN!!!

Over the weekend a very big disaster for Apple occurred, which was completely a humanized one. The very popular & one of the very expensive latest gadgets, Apple’s iPhones were stolen from a huge warehouse in Williebroek, a Dutch-speaking municipality in the Belgian province of Antwerp. The roof of the warehouse was cut neatly and about 3000 to 4000 brand new iPhones were picked stolen!!

This crime is believed to be the largest theft as it involves the latest & one of the most expensive high-end luxury mobiles, the iPhone of Apple. The iPhones that were stored in the warehouse were supposed to be shipped by Mobistar, Apple’s exclusive Belgian Career. Mobistar had been having trouble meeting the huge demand for the most popular iPhones, but their supplier had been contacted & a new shipment would arrive well in time for the holidays.

As per them they have serial numbers of the stolen iPhones, which have been blocked & so the iPhones that are stolen are of no use. Though, there is a problem that as Belgian is one of the only three countries in Europe that sells iPhones without a SIM-Lock, which will not prohibit the thieves from fencing them for use on another carrier’s network.

This theft is the largest theft as it involves a very huge amount of loss of about $3 Millions!!

Apple is trying to track the stolen iPhones through different security, though it can be admitted that the loss has been already on its way.

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OFFICE 2010 BETA LAUNCHDED ON MSDN, TECHNET BY MICROSOFT

Microsoft has launched Office 2010 Beta to its developer & IT subscription sites today, which will be open for the general public view soon. Both the sites, MSDN-Microsoft Developer Network & TechNet sites now host the Office 2010 Beta in 32- & 64-bit editions, which can be downloaded by the developers & IT professionals who have subscriptions to those services.

The TechNet downloads are available for the Office Professional Plus 2010, an edition that will be available only to enterprises & organizations that will purchase the licenses in volume. The other builds of the Office 2010 Beta already leaked to the internet can be found on the numerous file-sharing sites.

The company has also posted the additional information about the beta including the hardware requirements necessary to run its newest suite on its web properties. Microsoft will provide previews of three of the five editions it intends to ship in the first half of 2010: Home & Business, Professional & Professional Plus. The first two are supposed to be available in retail.

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GOOGLE MAXIMIZES THE SECURITY FOR THE KIDS USAGE

Working on Google will always be personalized for all the ages & so, Google has worked effectively on this matter. Adults always feel uncomfortable thinking that the children might get spoiled watching the adult content on the computer with the internet always on.

For this, Google has launched the feature that will enable the people to lock their SafeSearch setting to the strict level of filtering, with which two things will change primarily. Entering the password to change the setting & Google search results page will be visibly different to indicate that SafeSearch is locked.

Read More about the SafeSearch on Google.

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CATCH WI-FI FLYING IN THE AIR WITH GOOGLE!!

Holidays are the best part that the people enjoy ever. Flying to the holiday destinations with the family or friends is the first thing that the people think of. But what about the people, who want to remain connected with their friends virtually which can be possible only when the internet exists.

And so, Google, as always, has facilitated the free Wi-Fi service for the passengers of the Virgin Flights in this holiday season. Google has announced to provide the free Wi-Fi service to the people who would be flying in the Virgin Flights, which will be like a holiday gift for the people. To avail this, people need to watch for the Google signs on the airport.

Read More about the free Wi-Fi services by Google for the passengers of Virgin Flights.

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50TH STATE HAWAII ON GOOGLE MAPS

Hawaii was declared as the 50th new State admitted to the Union. Google has included this 50th State Hawaii after 50 long years in the Street View on Google Maps. The imagery of Oahu & Maui, it will be easier for the people to view the holiday locations so as to plan their holidays successfully.

Google has worked with Hawaii Visitors & Conventions Bureau to create the new collections in their Street view Gallery featuring Hawaii’s best beautiful beaches & Home-town favorites of President Obama.

Read More about the Hawaii views on Google Maps.

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GET DIGITAL WITH DIGITAL MARKETING

Digital marketing is another form of internet marketing, marketing through mobile & other interactive ways. The main motive of Digital marketing is using the digital distribution channels to reach the consumers in a timely, relevant, personalized & cost-effective manner.

Comparing the other internet marketing strategies with the digital marketing, it has optimized its usage to a very high extent. Digital marketing can take form of sms, mms, display/banner advertisements or digital outdoor, which has the same traditional motive of communicating with the users, but in a little modified & digital way.

There are two types of Digital marketing:

• Pull Digital Marketing

• Push Digital Marketing

Pull Digital Marketing is a marketing technology that involves its users to approach the content through the web search directly. The best examples of Pull digital marketing are website blogs, forums & streaming media with the audio & visual effects. The users and visitors have different specific URL links to view such content.

With the Pull Digital Marketing, there is no requirement of any technology to send the content, only to store or display it. Also, no regulations or opt-in process is required.

Push Digital Marketing technology involves both, the marketer as well as the users. Emails, RSS or SMS are the best examples of Push digital marketing, where the marketers have to send the push messages to the users so that they receive the messages successfully.

With the Push Digital Marketing, the messages can be personalized and can be highly targeted & specified to selected criteria. For example, like a special offer for ladies with one kid upto 4years of age living in California.

The detailed tracking & reporting enables the marketers to not only view the visitors to their messages, but also the very specific information about each visitor like their name as well as the demographic & psychographic data.

The High Return On Investment is possible if this is executed in a right way, where the push messaging can help in driving the new revenue as well as brand reinforcement.

Digital Marketing is thus very much beneficial from all point of views, which helps in the business development related to the different websites. This strategy of marketing is known to be one of the most effective & one of its kind, where people get to know about the products & motive of the marketing very well & without any differences.

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