Digital marketing is another form of internet marketing, marketing through mobile & other interactive ways. The main motive of Digital marketing is using the digital distribution channels to reach the consumers in a timely, relevant, personalized & cost-effective manner.
Comparing the other internet marketing strategies with the digital marketing, it has optimized its usage to a very high extent. Digital marketing can take form of sms, mms, display/banner advertisements or digital outdoor, which has the same traditional motive of communicating with the users, but in a little modified & digital way.
There are two types of Digital marketing:
• Pull Digital Marketing
• Push Digital Marketing
Pull Digital Marketing is a marketing technology that involves its users to approach the content through the web search directly. The best examples of Pull digital marketing are website blogs, forums & streaming media with the audio & visual effects. The users and visitors have different specific URL links to view such content.
With the Pull Digital Marketing, there is no requirement of any technology to send the content, only to store or display it. Also, no regulations or opt-in process is required.
Push Digital Marketing technology involves both, the marketer as well as the users. Emails, RSS or SMS are the best examples of Push digital marketing, where the marketers have to send the push messages to the users so that they receive the messages successfully.
With the Push Digital Marketing, the messages can be personalized and can be highly targeted & specified to selected criteria. For example, like a special offer for ladies with one kid upto 4years of age living in California.
The detailed tracking & reporting enables the marketers to not only view the visitors to their messages, but also the very specific information about each visitor like their name as well as the demographic & psychographic data.
The High Return On Investment is possible if this is executed in a right way, where the push messaging can help in driving the new revenue as well as brand reinforcement.
Digital Marketing is thus very much beneficial from all point of views, which helps in the business development related to the different websites. This strategy of marketing is known to be one of the most effective & one of its kind, where people get to know about the products & motive of the marketing very well & without any differences.
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