Can Social Media Marketing Really Generate Revenue?

Achieving a gigantic paradigm in the social media marketing campaign never occurred to be a difficult task for digital supremacy. With more than the previous number of visitors joining the league of social labyrinth, it has become easier for companies and marketers to capture and flourish with the offered practices.

The insane acceptance of social media marketing has opened innovative gateways of promising futures. Marketers are now optimizing on this strategy to bring powerful results for their clients and companies are thence spending their money on a more reliable and trustworthy source as they know where their interest is vested; with a fair understanding of potential customers, prospective customers, target audience, clients and masses in general. 

The question remains; why do you need social media?

Well, to begin with the advantages of social media let us understand what actually it does to you and your product. A very genuine concern of emerging business and established firms is to connect with the customers. When you put your genius in producing something, you want it to have a sizeable amount of attention from the customers. Now, the customary practices that involved television, newspapers, hoardings, radio, advertisements in magazine and pamphlets has somehow taken the back seat, while social media took the steering.

49% of emerging businesses have found social media to be a very helpful and optimum source of reaching out for their customers. You can easily relate the growth rate with the amount product oriented fan pages you see on your facebook pages, tweets tagging websites, promotional adverts on LinkedIn etc.

Social media finds you where you are, instead of aiming an arrow in the dark. A significant amount of 44% of businesses is extracting information from social media today to become more responsive and customer oriented. Now, what does this imply? This is a customer’s market and hence to be able to be accepted, you will have to become customer oriented instead of offering what you have. 

Close to 73% of all small scale business trusted social media marketing for their business promotion, which pretty much says about its authenticity; now considering social media as a reliable source of revenue generation sounds like a viable choice. Organizations used to spend millions of rupee in addressing their clientele. They initialized with time and switched to social media only to bear the advantages of it. 

With this, they are not only able to monitor the behavior of competitor but also become successful in mapping the requirement of their customers. Social media marketing is therefore a very trustworthy source of generating revenue. It helps you in saving the splurging operational cost right from the beginning. 50% of emerging SME and established enterprises has increased time spent on social media which is only adding more value to their growth. It is a free-platform where reaching out for customers is very easy and yet comes with flourishing results unlike other sources that are expensive and does not guarantee success.

According to a latest survey, 71% of social media users are likely to purchase more through these mediums making it a win-win situation for both the ends. 

Social media is connecting the maze with a fine thread of information, services and customization with which utmost loyalty is attained. With social media and the digital supremacy an organization will never go obsolete and will constantly build up strong and potential grounds of success, thus making it the most reliable source of generating income.