Is it possible or important to rank on Google without content?

Is it possible to rank on Google without content?

If you think you are smart and believe in the much hyped and exaggerated word content, think again. If content is king, then why are numerous sites that rank on the top pages of Google devoid of any useful content? A worthy and much contemplated question that has to be answered to get the proper results.

Recently, one question that has been pondering over the digital world of search engine optimization, is - is it possible for a site to make it to the Google rankings without any content in them? A very prominent question that needs to be considered and answered, as the answer might end up shuffling countless SEO rules that have been dominating the digital platform for so long.

So, is it possible to rank on Google without any content?

The answer is, yes, it is possible. In addition, the best example for such an arrangement is the Adobe Reader page, which ranks top and has a page rank of 9/10, without much of content on the page. 

 

Although, the fact cannot be denied that content is definitely king, because the people coming at your site are basically looking for these contents only, right? Even though it does not have to be a particular number of words in text, as contents are highly diversified for different sites. Still, numerous sites with almost no visible content rank higher on the search engines for few very general keywords. If you are wondering the reason, it is mainly because of their strong brands, which brings in hundreds of links to the site naturally.

Is it logical to target search engine traffic?

Now, this strategy might or might not work for you if you are not a big brand, and if you still wish to put all your faith in the link building campaigns, as against describing your services in clear words, be prepared.

There are tons of ways to bring in targeted search engine traffic, based on how every single site differs from others, which is why it is not advisable to compromise your message for empty rankings. so choose your strategies completely based on what your end goals are from the site, as against obtaining rankings.