A new keyword tool

One of the most important factors that Search Engine Optimization works on is the keyword it uses to optimize the webpage. If the keywords are not chosen intelligently then perhaps there are chances that you waste a lot of your time and money. If one chooses a keyword that has very low traffic, the number of visitors will be on the lower side and if you chose keywords that are often used, then achieving a high page rank will be a mammoth task and will consume lot of time. If the keywords are so chosen that the visitors misinterpret it for something...

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New Google penalty

In a webmasters forum, an anomaly has been detected in the search results of many websites. Many websites have been penalized by Google and the reason is yet not known for sure. There are some suggested reasons that were discussed in the forum but nothing is for sure. The usual analysis showed no change in the websites, for example website which was more than 2 years old has the same number of inbound links and the page rank of the site was also the same, but has been penalized by Google. Something similar happened with another website which...

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Top 8 ways to gain Google’s trust

Optimizing your web content is not enough to be there on the first page of Google’s search result. If Google is the search engine for which you intend to have a high page ranking then perhaps you need a little more than optimization. The trust with Google can provide you that little more. It is often seen that some websites, almost irrespective of what they publish, always get higher rankings than other websites. Even when the other websites optimize their content in a better way, their page ranking hardly improves. It is because of the trust...

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If your conversion rates are low then your SEO is inefficient

It is great to have your website on the first page of Google’s search; at least to begin with. But it would hardly matter at a later stage when your visitors don’t get converted onto customers. It is not just enough to be there on the first page of the search. Say if you have a high traffic but only one out of 100 visitors gets converted, then probably to get two customers you need 200 visitors. The fact is, it is much easier to get more customers than to increase the number of visitors. Some of the ways you can increase the number of customers...

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