It is great to have your website on the first page of Google’s search; at least to begin with. But it would hardly matter at a later stage when your visitors don’t get converted onto customers. It is not just enough to be there on the first page of the search. Say if you have a high traffic but only one out of 100 visitors gets converted, then probably to get two customers you need 200 visitors. The fact is, it is much easier to get more customers than to increase the number of visitors.
Some of the ways you can increase the number of customers (conversion rate) is to optimize the website in such a way that visitors get what they want without making them work too much to find what they want.
If the traffic is channelized to relevant pages then the optimization works in your favor. For example, if a visitor clicks on your Google AdWords for the search ‘PHP programmers’ then instead of directing him to the home page of your website, direct him to the page where he can get all the information about hiring a PHP programmer and the page should also allow the visitor to hire the programmer then and there itself. This concept also applies for the traffic your website generates through regular searches.
Use tools to analyze the bounce rate of you websites pages. If found that certain pages have higher bounce rate then perhaps you need to make relevant changes to the page to cease the bounces. This automatically helps in increasing the conversion rate. The tools will also help in analyzing other problems such as pages having ‘404 not found’ error.
The visitors usually don’t browse through multiple pages of your website, so it is insisted that all the pages where the visitor is expected to land on has a call to action. This will help him understand your website’s portfolio in a better way and he does not need to browse other pages for that.
LivehelpIndia provide SEO’s who understand all the concepts mentioned above and work according to the needs of the clients. We have experienced SEO’s and provide services to hire SEO’s to help you with your website promotion and conversion rate. You can always be in touch with the SEO’s through instant messenger services and let them help you in a better way. A better communication between the client and the employee often conceives efficient results.
Some of the ways you can increase the number of customers (conversion rate) is to optimize the website in such a way that visitors get what they want without making them work too much to find what they want.
If the traffic is channelized to relevant pages then the optimization works in your favor. For example, if a visitor clicks on your Google AdWords for the search ‘PHP programmers’ then instead of directing him to the home page of your website, direct him to the page where he can get all the information about hiring a PHP programmer and the page should also allow the visitor to hire the programmer then and there itself. This concept also applies for the traffic your website generates through regular searches.
Use tools to analyze the bounce rate of you websites pages. If found that certain pages have higher bounce rate then perhaps you need to make relevant changes to the page to cease the bounces. This automatically helps in increasing the conversion rate. The tools will also help in analyzing other problems such as pages having ‘404 not found’ error.
The visitors usually don’t browse through multiple pages of your website, so it is insisted that all the pages where the visitor is expected to land on has a call to action. This will help him understand your website’s portfolio in a better way and he does not need to browse other pages for that.
LivehelpIndia provide SEO’s who understand all the concepts mentioned above and work according to the needs of the clients. We have experienced SEO’s and provide services to hire SEO’s to help you with your website promotion and conversion rate. You can always be in touch with the SEO’s through instant messenger services and let them help you in a better way. A better communication between the client and the employee often conceives efficient results.
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