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Thursday, July 2, 2009

New Google penalty

In a webmasters forum, an anomaly has been detected in the search results of many websites. Many websites have been penalized by Google and the reason is yet not known for sure. There are some suggested reasons that were discussed in the forum but nothing is for sure.

The usual analysis showed no change in the websites, for example website which was more than 2 years old has the same number of inbound links and the page rank of the site was also the same, but has been penalized by Google. Something similar happened with another website which was more than 10 years old.

The possible reasons are mentioned below:

If the owner uses spammy methods on another of his domains then Google will penalize both of his websites, since Google has more than one method to determine the website’s owner even if the websites are not linked to each other. Google can use the WHOIS information and Google account to determine the owners.

One other reason is that your website links to other spam sites without your consent. Sometimes website widgets, counters and other plugins automatically add invisible links to other site and you may not be aware of this fact.

The server you’re using could be hacked and so there could be a link in your website that may not be wanted. (Link checkers tool can be used to fix or remove broken links)

One of the most probable theories was that of using paid links. Since Google is not a very good fan of paid links, it is advisable not to use paid links. It seems that there are number of hacked .edu servers that host websites in which these links appear.

If using paid links can really drop the page rank of your site then your competitors can use this concept to buy paid links for your site and in the process drop your page rank.

It is believed that Google is working on their paid links filters and that the reason for this absurd anomaly is hacked .edu domains. Therefore it is advisable not to use paid links, rather to use quality organic links.

This clearly states that optimization requires a new level of understanding and all the SEO’s need to be updated with the current happening around them. ‘LiveHelpIndia’ provide services to hire dedicated SEO’s to fulfill your needs and provide you with quality services.

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